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About YOW!

The YOW! 2010 Australia Software Developer Conference is a unique opportunity for you to listen to and talk with international software experts in a relaxed setting.

 

Here's why you should want to attend:

  • concise, technically-rich talks and workshops delivered
    without the usual vendor-hype and marketing spin
  • broad exposure to the latests tools and technologies,
    processes and practices in the software industry
  • "invitation only" speakers selected by an independent
    international program committee from a network
    of over 400 authors and experts
  • a relaxed conference setting where you get the rare opportunity
    to meet and talk with world-reknowned speakers face-to-face
  • an intimate workshop setting where you are able
    to benefit from an in-depth learning experience
  • a truly unique opportunity to make contacts and network
    with other talented Australian software professionals
  • you'll be supporting a great charity. Ten dollars from every registration will be donated to the Endeavour Foundation.

Why your boss should want you to attend:

If you're trying to figure out how you can talk your boss into sending you to YOW!, we've assembled a few handy little "talking" points. Good luck!


You need to be on top of what is happening globally

There is no other conference or event in Australia with this number of international experts. Our global network of 400+ authors and thought leaders enables YOW! to invite the speakers presenting the latest practices. Attend YOW! 2010 and stay on top of technologies, practices, tools and methods. 

 

You'll bring new energy and inspiration back to the office

The YOW! programme committee invites speakers with a unique energy and interest in sharing and discussing their points of view. By attending, you'll be able to discuss your problem, questions, and ideas with some of the best developers from Australia and around the world.

 

You'll get a new perspective on your daily work

There is nothing like hearing from experienced practitioners through their case studies and talks to give you a new perspective on the way you work. YOW! gives you an opportunity to exchange experiences or discuss your work with speakers and colleagues. And since YOW! is vendor and technology neutral, you'll get a range of unbiased perspectives.

 

You'll bring back new ways of thinking

YOW! inspires you to search out and evaluate new ways to design systems, how to code, communicate with clients and end-users. In short; inspiration from start to the end of a project.

 

You'll be fullfilling your company's commitment to learning

Lots of companies "talk" about "continuous improvement" and "life-long learning". YOW! is the perfect opportunity for your company to practice what they preach. YOW! is four days of professional development packaged into two days of workshops and two days of conference. During the conference, you can choose sessions that are most appropriate for you and your firm by picking from a range of topics (e.g. Web 2.0, Scalability, Agile). During the workshops, you'll be part of a small group interacting with topic experts.

 

You'll be able to see how you measure up with your peers

Join the other top developers from Australia and see how talented your colleagues are and how YOW! will help build and expand your local professional developer community through YOW! Nights and other related activities.

 

Learn more...

YOW!2010 is the Australian portion of the popular and successful JAOO Conference (goto Conference) series. Pleae note that JAOO was renamed to goto Conference this year. Check out some of these videos, presentations, and discussions to learn more about YOW!, JAOO (goto Conference) and its history as well as some of past events and activities.

 

JAOO (goto Conference) Presentations

JAOO Introduction
Kresten Krab Thorup - JAOO What, How, Why!
Guy Steele and Richard Gabriel: 50 in 50
Chris Rupp - Clairvoyance for Connisseurs
Anders Hejlsber - Where are Programming Languages Going?

 

JAOO (goto Conference) Discussions

Martin Fowler and Markus Völter on DSLs
Kirk Pepperdine on Java
Jeff Sutherland on Offshoring Aigile Projects
What is the State of Ruby
Anders Hejslberg and Guy Steele: Concurrency and Language Design
Jeffrey Snover, Martin Fowler and Neil Ford: Domain Specific Languages
Josh Holmes and Glenn Vanderburg: Dynamic Languages and Unit Testing
Is it professional to cheat the Boss?

 

JAOO (goto Conference) Videos and Photos

Channel9
Blip.tv

Flickr

 

Participant Reviews of Presentations

Lars Bak, Frank Buschmann, Chris Rupp, Jim Coplien
Peter Zimmerer, Eoin Woods
Guy Steele and Richard Gabriel, Kevlin Henney and Frank Buschmann, Petri Haapio,
Robert Pickering

 

JAOO (goto Conference) History

Part IV - A New Hope
Part V - The Empire Strikes Back
Part VI - Return of the Jedi 

Here's what people are saying about YOW!

"YOW! is great for the Australian development scene - mixing top quality international speakers with local gurus to create a truly world class tech conference."

— Mike Cannon-Brookes, CEO, Atlassian

 

"This is a conference I would pay personally to attend"

— Martin Fowler, Thoughtworks

 

"YOW! is undoubtedly the best technology-agnostic developer-focused conference available in Australia.  You get to learn about what really matters, not the PR reviewed vendor-biased guff you'll get elsewhere.  What I really enjoy about it though is the fact that it's a collection of like-minded people independent of what technology platform they work with day-to-day.  It's not Java developers, .NET developers, Ruby developers, or Web developers but just people involved in software development.  Helps remind us there's a larger world out there."

— Jason Yip, Principal Consultant, Thoughtworks

 

"Suncorp provided sponsorship for the JAOO 2009 event in Australia with a goal of enabling as many of our developer community as possible to attend a conference event with an international flavour without the usual travel costs. Feedback from our staff who attended was very positive around the content of both presentations and tutorial sessions. A key feature of this event that worked well for us is the focus on facilitating networking between attendees and presenters. Overall it was a very positive experience and we are planning on a similar level of involvement in 2010."

— Terry Gillett, Suncorp

 

"The JAOO attendees were a mix of hardcore programmers covering the full spectrum of languages, coming to learn from each other. One of my favorite memories was watching Josh Block and Avi Bryant duke it out over Java versus SmallTalk."

— Pamella Fox, Wave API Developer Advocate, Google

 

"It's a rare treat to get such a diverse roundup of software industry experts at the one conference in Australia. Ruby, Java, Smalltalk, Python... you name it. I left with a wider perspective and the inspiration to become a better developer. Highly recommended."

— Tim Lucas, Partner and UX Developer, Rainford Agency

 

"YOW! is a unique event on the Australian IT calendar, bringing together international leaders in best-practice software development management and delivery, with the express purpose of sharing that expertise with the IT community.  Any company that relies of the effective delivery of software for business success should seriously consider attending."

— Greg Baster, Director, Inari Group